First of all, strategic web design is the combination of your organizational goals with your design goals and process. Strategic web design is meant to help you achieve your objectives and goals, whether they are for a personal project or for a company. Creative web design, on the other hand, is more focused on the aesthetics of design; namely, how a website looks to a visitor. Here is a more detailed list of 5 main differences between strategic and creative web design:
- Strategic design is more focused on function than creative design. This means that it is extremely important that buttons and links lead the visitor to the right place, and that everything runs smoothly.
- Creative design puts a lot of value on design trends and new techniques. With new ideas come new inspiration and creative designers will spend a lot of time thinking about colors and emotions for a website, and how best to represent a personality or brand. Of course, this also applies to strategic design, as you always want to leave a good impression with your clients.
- Strategic web design is more focused on usability and readability than creative design. While both sides need to be usable and readable, with creative design there exists more freedom to experiment with things such as text size, fonts, colors and images. For any business, it is necessary to identify who the audience is, and build a strategic design with that in mind. Functionality will change, depending on if you are targeting adults or children. Usability will also change depending on age, as well as the level of technical expertise of an audience.
- Strategic web design concentrates more on promotional aspects of a business, making sure that the aesthetics reflect a business model or goal, rather than a creative idea or theme. When you choose buttons, for example, you have to think about the color, and how it will affect a user’s experience. Icons are placed strategically and carefully, and every decision is questioned to make sure it lines up with your goals.
- With strategic design, it is vital to have certain goals in mind such as increasing the number of clients or sign-ups or increasing user participation. That function is up to you to decide or up to your company. If you do not have a clear message for your customers, they will likely leave your site confused, or worse-disinterested.